Deizisau, October 2024 - The aquatics specialist EHEIM has been honoured for the second time with the renowned Plus X Award as ‘Specialist Retail Brand of the Year’ - this time for 2024/25 in the ‘Pond Technology’ product group.
The award not only recognises the quality of the products and the innovative strength of the company, but also underlines its commitment to cooperation with specialist retailers. The relevant trade was also surveyed this year.
The Plus X Award is the world's largest innovation prize for technology, sports and lifestyle products. It is regularly awarded to brands that stand out in categories such as innovation, high quality, design, ergonomics and ease of use. However, the special award for ‘Specialist Retail Brand of the Year’ honours brands that have made a special contribution to the partnership with retailers and support them in many ways.
Unlike many other awards, the title of ‘Specialist Retail Brand of the Year’ is not based on the judgement of a jury. Instead, the decision is based on a Germany-wide survey conducted by the German Institute for Product and Market Evaluation. Specialist retailers vote on their favourite brands. This year, EHEIM secured the most votes.
Specialist retailers are playing an increasingly important role today - in times of growing online trade - especially when it comes to aquatics and pond technology. Without expert advice, problems often arise that can only be solved by specialised retailers. EHEIM therefore relies on close co-operation with specialist retailers and supports them with training courses, special promotions and events, for example. This also includes roadshows where specialist retailers and customers can gain practical insights into topics such as aquascaping and pond maintenance. In addition, there are ‘digital centres’ where EHEIM's WIFI-enabled products can be tested and experienced directly on site.
In addition to its excellent aquarium technology, EHEIM also offers outstanding pond technology, for which it has now been honoured with the ‘Specialist Retail Brand of the Year’ award. These range from pumps for streams and water features to internal filters, pressure filters, flow-through filters and UVC clarifiers to pond aerators, sludge extractors and ice-free holders. A programme of high quality and unrivalled reliability.
‘We would like to thank the specialist retail partners who favoured us and are delighted to have received the Plus X Award. The award confirms once again that our own claim to offer the best in quality and reliability has been honoured and that we, as one of the world's leading aquarium suppliers, are also convincing in the garden pond sector. We promise that we will continue to do everything we can to support the specialised trade,’ says EHEIM Managing Director Ibrahim Mefire Kouotou.