Deizisau, June 2021 – For the first time in its more than 70-year history, the aquarium pioneer EHEIM will appear on perimeter advertising in a Bundesliga stadium and thus reach a broad audience of millions during television broadcasts.
“We are one of the world's leading companies in aquatics and one of the best-known suppliers in the pet market but we are hardly known to the general public. That is about to change. The perimeter advertising in Stuttgart's Mercedes-Benz Arena is just the first step," said EHEIM Managing Director Ibrahim Mefire Kouotou.
The advertising partnership with the Bundesliga and five-time German champions VfB Stuttgart is an ideal fit as EHEIM is one of the region’s hidden champions. The engineer Gunther Eheim founded the company in 1949 in Esslingen, a few kilometres from the VfB Club Centre. Initially, he produced technical toys there, including a fountain for model railway installations and a centrifugal pump with magnetic coupling (that was the first to be waterproof). The idea of combining this special centrifugal pump with a cleaning tank eventually led to the development of the first suction filter for aquariums.
With this filter, the aquarium water could be cleaned automatically for the first time. This finally made it possible for people to keep exotic fish. In 1963, the first filter system went into series production and since then ornamental fish aquariums have become a hobby for many millions worldwide. A huge market.
Today, EHEIM exports to around 70 countries worldwide and has its headquarters in Deizisau, near Stuttgart, as well as offices in other locations and subsidiaries in Europe and Asia. The product range includes aquariums, aquarium combinations and modern aquarium technology for freshwater and marine aquariums. It also includes internal and external filters, filter media, UV clarifiers, pumps, skimmers, aquarium lighting, heaters, automatic feeders, accessories for treatment and cleaning as well as pond products.
In the aquatics market today, EHEIM is not only known as the pioneer and inventor of the aquarium filter but also as one of the leading suppliers in many areas of the pet market as well as a driver of technology and innovation.
The business partnership with VfB has initially been agreed for the 2021/22 Bundesliga season - i.e. from the 1st of July 2021 to the 30th of June 2022. This includes perimeter advertising, with two static advertising spaces in the TV-on area. Both the fans and visitors, who will hopefully soon be allowed back into the stadium, will notice the EHEIM name, as well as the broad general public (who will see it through television broadcasts). Due to the worldwide popularity of the Bundesliga, EHEIM also expects high international visibility which will include millions of aquarium and garden pond owners. In addition, the trade - from pet shops to DIY stores and garden centres - is likely to receive a boost in sales.
This starts an exciting new chapter in the history of the EHEIM brand. One that will make sure that more people are aware of EHEIM, their products and their values than ever before.