Deizisau, October 2024 - EHEIM was once again honoured at the prestigious ‘Brands of the Century’ awards ceremony in Berlin. This award, which is organised by the ZEIT publishing group, recognises the brand as a synonym for innovation, quality and sustainability in the aquatics industry.
The ‘Brand of the Century’ award recognises EHEIM as a leading brand in aquatics and underlines the importance of quality and innovation that have characterised the company for decades.
‘The award shows that we impress with tradition and innovation. Our new digital products such as the EHEIM ControlApp prove that we are shaping aquatics in a modern and sustainable way - with a clear focus on the future,’ says EHEIM Managing Director Ibrahim Mefire Kouotou. This milestone is an incentive to continue setting standards in the future and to fulfil the needs of customers with innovative, future-oriented solutions.
The initiative "German Standards - Brands of the Century" has existed for 20 years. Since 2018, the annual editions have been published under the umbrella of the ZEIT publishing group, with the editor being Dr Florian Langenscheidt.
Brands of the Century’ has long since become a globally recognised award for the premier class of German brands. A transparent selection process and the deliberate restriction of the awards to one brand per product category emphasise the exclusivity. The exciting stories of the brands, the beginnings, the hurdles that had to be overcome and finally the market and brand successes make the compendium an interesting work. It is a glimpse into the German economy, the inventive spirit, the courage and the assertiveness of entrepreneurs and managers. For example, the article about EHEIM: how the engineer Gunther Eheim developed the first aquarium suction filter, revolutionising aquatics worldwide and making EHEIM one of the leading international brands in the pet market to this day.