Deizisau, august 2021 – For the aquatics pioneer EHEIM, pond products have become an ever-expanding business area in recent years.
Since EHEIM invented the aquarium suction filter in the 1960s, revolutionising aquarium technology in the process, the ornamental fish aquarium has become a hobby for millions worldwide. The market continues to grow and with its complex range of products and forward-looking innovations, EHEIM is now one of the famous international companies in the pet market.
A product line for the garden pond sector was released in 1985 but was not expanded until 2016. In that year, EHEIM fully re-entered the pond market, again demonstrating its outstanding expertise in water treatment solutions. Decades of experience and sound know-how are reflected in the range of pumps, filter systems and other pond equipment available to customers.
However, pond products are not only sold through pet shops (where EHEIM is a well-known aquarium brand) but also through garden centres and DIY stores. This meant that EHEIM needed to re-evaluate the distribution channels for this market.
Over time, the company has nurtured this distribution channel and has continued to expand its pond range. The range now includes everything customers need to set up and operate a garden pond: From pond pumps and filters to UVC clarifiers, pond aerators, sludge extractors and ice preventers. There is even a high-pressure cleaner!
Also, for those who don't have a garden, there is a creative raised-level pond, a small biotope: the terrace pond.
There are also four smaller prefabricated ponds (also called pre-formed ponds or pools) which are 150, 300, 500 and 800 litres in size: these are known as EHEIM LAKE. These ponds are made of robust, recyclable ABS plastic and have naturally curved basic shapes with several pond zones. They are user-friendly alternatives to a standard pond (which needs a pond liner) and can be quickly and easily installed in a garden.
These prefabricated ponds complete the product range and allow retailers to present a complete EHEIM package to those interested in garden ponds. This means customers benefit from the excellent image of the brand, the high quality of the products, the decades of experience, as well as the reliability of the supplies and services which are known far beyond the aquatics sector.
The fact that EHEIM has revived its garden pond range has been welcomed in specialist markets. As customers trend towards ponds more and more, the demand for quality products is rising. This is where EHEIM, with its decades of experience, quality product development and innovative approaches to technology is set to shine.