Deizisau, July 2025 - The aquarium specialist EHEIM has been honoured with the prestigious Plus X Award as ‘Specialist Retail Brand of the Year’ for three years in a row. 

The award is a clear sign of the continuing trust and high esteem in which the company is held by the specialised trade. With this choice, specialist retailers once again confirm EHEIM's special position as a reliable partner that not only impresses with highquality products, but also with continuity, proximity to the practice and a well-established trade structure. The award is regarded as one of the most important accolades in the pet industry. 

The Plus X Award is the world's largest innovation prize for technology, sports and lifestyle products. It is regularly awarded to brands that stand out in categories such as innovation, high quality, design, ergonomics and ease of use. However, the special award for ‘Specialist Retail Brand of the Year’ honours brands that have made a special contribution to the partnership with retailers and support them in many ways. 

Unlike many other awards, the title of ‘Specialist Retail Brand of the Year’ is not based on the judgement of a jury. Instead, the decision is based on a Germany-wide survey conducted by the German Institute for Product and Market Evaluation. Specialist retailers vote on their favourite brands. This year, EHEIM secured the most votes.

Specialist retailers are playing an increasingly important role today - in times of growing online trade - especially when it comes to aquatics and pond technology. Without expert advice, problems often arise that can only be solved by specialised retailers. EHEIM therefore relies on close co-operation with specialist retailers and supports them with training courses, special promotions and events, for example. This also includes roadshows where specialist retailers and customers can gain practical insights into topics such as aquascaping and pond maintenance. In addition, there are ‘digital centres’ where EHEIM's WIFI-enabled products can be tested and experienced directly on site. 

"The fact that we have once again been recognised as the specialist retail brand of the year fills us with pride and gratitude. This award is a clear sign that our consistent focus on quality, reliability and close partnership with specialist retailers is appreciated - and has been for decades. We see this as a Press release confirmation of our path and at the same time an incentive to continue to focus on proven values in the future," says EHEIM Managing Director Ibrahim Mefire Kouotou.