Deizisau, March 2023 – The Plus X Award is regularly presented for the best brands and products in the world. It is considered the largest international innovation prize for technology, sports, and lifestyle products. The Plus X Award offers seven seals of quality in the categories of innovation, quality, design, ease of use, functionality, ergonomics, and ecology. In addition, it has special awards that recognise brands that have made a special contribution to the partnership with retailers (and support them).
The "Specialist trade brand of the year" award is not based on the judgement of a jury of experts, but on a nationwide survey of the relevant specialist dealers. Once again, EHEIM won the vote.
The importance of the specialist trade is greater today than ever before. "It is important that the industry understands how to protect and support these sales channels, if only for their own sake," says Plus X Award President Donat Brandt. In times of increasingly strong online trade, consumers are constantly making bad purchases. The reason for this is often a lack of good advice online, and you can only get that knowledge from a specialist retailer.
A total of 62 brands received awards this year. The spectrum covers a wide variety of industries and product groups; it ranges from electronics, smartphones, gardening tools, power tools, outdoor equipment to aquatics, and much more. EHEIM has now received the Plus X Award as "Specialist Trade Brand of the Year" for this sector.
The award is no coincidence. EHEIM maintains close contact with the trade worldwide and supports it with information and training as well as promotions and events. For example, there are roadshows where customers and interested parties receive instructions on aquascaping and pond maintenance. In addition, there are shelf presentations called the "digital centre", where all WIFI-capable EHEIM products are presented and can be experienced in an integrated show tank.
"We are very happy about the Plus X Award and thank the trade partners who favoured us. And we promise that we will continue to do everything we can to support the specialist trade," said EHEIM Managing Director Ibrahim Mefire Kouotou. "Especially in aquatics, good advice and customer care are essential. A lot of complex knowledge is needed, from the purchase of an aquarium to the set-up and technical equipment, to the maintenance of the underwater world and the creatures. At the same time, we guarantee high quality of our products and services in order to secure the trust of our trade partners and ourselves together."