Deizisau, june 2023 – As they do every year, the French trade journal "Animal Distribution Magazine" has again determined the most popular brands and products in the pet sector via a representative survey. In the aquarium accessories category, EHEIM was awarded silver.
Animal Distribution Magazine is the well-known industry magazine for the pet sector in France. As part of its annual survey of dealers, distributors, suppliers and manufacturers, the magazine regularly awards the coveted "Animal Challenge Trophies" for different product groups in various categories. In the aquarium accessories group, EHEIM achieved first place for "Product Innovation", as well as first place for "Sales Dynamics" and second place for "Logistics". Accordingly, the company was awarded one silver trophy. Competitors included Zolux, Dennerle and JBL.
Last year (2022), EHEIM was not only rated as "Best Brand in the Pet Industry in France” but was also specifically awarded the Gold Trophy as "Best Brand in Aquatics". A bronze trophy was also awarded to Eheim in the garden pond sector. In addition, "Animal Distribution Magazine" awarded the Managing Director of the EHEIM Group, Ibrahim Mefire Kouotou, the "Manager of the Year" award for the second time.
France has a comparatively high number of fish and aquarium enthusiasts. Accordingly, EHEIM has permanently increased its prescence and performance here in recent years. With success: the EHEIM brand has become a byword for high quality, good service, and advanced technologies. In particular, the developments and innovations (in electronically controlled and networkable devices) under the term "EHEIM Digital" have ensured a good reputation.
The Animal Challenge trophies were awarded on 29 June 2023 in a ceremony at the famous Cité Internationale Universitaire de Paris (CIUP). In addition to the award winners, journalists and many professionals from the pet industry were also in attendance. EHEIM Managing Director Ibrahim Mefire Kouotou accepted the awards and thanked those responsible for the "Animal Distribution Magazine" as well as the survey participants for the awards. He emphasised how important the market in France is for EHEIM and promised continued close cooperation with the trade. On the sidelines of this industry meeting, he was able to exchange professional thoughts in many conversations with business friends, while also making new contacts and creating new opportunities in the market.