Deizisau, july 2025 – In 2017, 2019, 2021 and 2023 EHEIM was honoured with the
World Branding Award for "Brand of the Year". Now the company has received the award
for the fifth time. The award ceremony took place on 3 July 2025.

The World Branding Awards are presented by the World Branding Forum (WBF), a global
non-profit organisation based in London. The goal of the WBF is to improve brand
standards internationally for the benefit of the industry and consumers. The forum
develops, manages, and supports a variety of research, development, education,
recognition, networking and community engagement programmes and partners with
leading universities and museums.

The "World Branding Awards" are particularly prestigious international awards given to
global and national brands for their work and achievements in various categories. As in
2017, 2019, 2021 and 2023 EHEIM was again awarded "Brand of the Year" 2025-2026 in
the “Animals” category.
In the "Animals" category, various brands from countries received awards. These included
various manufacturers of pet food, pet supplies and pet shops. In addition, various animal
welfare non-profit organisations were among the winners.

The selection process for the winners follows a rigorous review, evaluation and voting
process. The winners of the awards are assessed according to: an independent brand
evaluation, an online public vote, and consumer market research. In total the consumer
votes account for 70 per cent of the final score, therefore, brands must have a strong level
of customer loyalty to have a chance of winning.

As in previous years, the World Branding Award will be presented at a glittering
ceremony and gala dinner in the Throne Room of the Vienna Hofburg.
Commenting on the award, EHEIM's Managing Director, Ibrahim Mefire Kouotou, said:
"We are particularly pleased about this recognition, which we dedicate to our
employees, customers and partners. The award shows that we impress with tradition
and innovation. At the same time, we see this as an obligation to continue to be creative
and innovative in the future."